Dr. Andy Palmer may only have been at the helm of Aston Martin for three years now. Yet the hardworking British luxury brand’s President and CEO is already reaping the rewards. Mr. Palmer was recently awarded the prestigious Eurostar award for Superluxury CEO by Automotive News Europe.
The honor was bestowed on Mr. Palmer on the eve of the 67th Frankfurt International Motor show. The newest feather in his cap recognizes his efforts to transform the company into a stronger entity in the automotive world.
One of his ambitious goals is to put in place the Second Century Plan—a strategy that will see the growth of the company through the expansion and replacement of its current models. These include the rolling out of an Aston Martin SUV and the Valkyrie, a hypercar developed together with Red Bull. And the fruits of this labor are already being realized, with one of the first results being the DB11 that was unveiled in 2016 at the Geneva Auto Show.
From his humble beginnings as an apprentice at the age of 16, Andy Palmer has worked his up the ranks. Thirty-eight years later, he is securing new investments for Aston Martin, such as a second manufacturing facility at St Athan in Wales. The Aston Martin boss has likewise recently been elected as a Fellow to the Royal Academy of Engineering, recognizing his “engineering excellence” when it comes to decision-making and the like.
