For the first time since 2008, British carmaker Aston Martin, in 2017, has breached the 5,000 sales mark. In total, the brand rolled out 5,117 units worldwide, a notable 58% increase in sales vs. the year before.
Leading the sales charge were its DB11 and Vanquish S models, along with a couple of its special models, the Vanquish Zagato and the Vantage GT8.
This positive feedback from the year that was means that Aston Martin is now eyeing an even more fruitful year ahead. Case in point, it looks to surpass its adjusted 2017 EBITDA (earnings before interest, tax, depreciation, and amortization) record of £180 million with a targeted £840 million by the end of 2018.
To boost its 2018 goals and solidify its Second Century Plan, Aston Martin recently made a historic return to its original manufacturing facility in Newport Pagnell where it’s now rolling out limited copies of the DB4GT Continuation. It’s also currently in the process of constructing its 3rd facility in St Athan, which is expected to be fully operational by 2019.
“We continue to perform ahead of expectations, both in terms of financial performance and in meeting our targets for the DB11 and special vehicles. This strong sales performance shows that our Second Century transformation plan is building momentum. Phase Two of the programme will be largely completed in 2018 with the introduction of the Vanquish replacement and production of the new Vantage, contributing to continued sustainable profitability at Aston Martin,” said Aston Martin President and CEO Dr. Andy Palmer.
