Celebrate 100 Years of Mitsubishi at the Brand’s 100th Anniversary Expo

June 2, 2017

Here’s a bit of trivia for you: Did you know that the very first car to wear the Mitsubishi badge was the Mitsubishi Model A that first saw series production in 1917? Since then, the thriple diamond brand has gone on to produce a vast range of passenger cars and commercial vehicles, first under Mitsubishi Heavy Industries and eventually under the guise of Mitsubishi Motors Corporation.

This year, the Japanese vehicle maker will be celebrating its 100th birthday. Mitsubishi Motors Philippines Corporation will hold a special birthday bash from June 8 to 11, 2017 at the World trade Center in Pasay City. The four-day event will showcase the brand’s past, present, and future.

The past will be seen via a display of Mitsu’s rich history in rallying, motorsport, and of course, vehicle production. Cars like the 1937 Race (Circuit Car), 1985 Paris-Dakar Pajero #189, 2005 WRC Lancer, and the Outlander PhEV that won the 2015 Baja Rally, just to name a few, will be on hand to grace the affair. The present, meanwhile, will be showcased in the entire lineup of MMPC’s local offerings. Visitors may also get a chance to test drive these vehicles and enjoy cool discounts. One may also experience the class-leading features of the Montero Sport via the Head-to-Head challenge.

As for the future, electric cars like the iMIEV and the Outlander PhEV will be on hand to show everyone the brand’s prowess when it comes to these types of new technologies. It’s the perfect way to experience the various facets of Mitsubishi.

Besides these, the non-car nut members of the family will also have something to look forward to at the Mitsubishi 100 Years Anniversary Expo. Celebrities like Mirage brand ambassadors Maine Mendoza and Alden Richards, along with Ramon Bautista will drop by to greet fans and Mitsubishi enthusiasts. Speaking of aficionados, the Mitsubishi Owners’ Day will allow car club members to show off their rides and express their support and passion for the brand. And the kids will be treated to a bevy of fun and games during the event. Live bands, food, and surprises also await all guests.

The Mitsubishi 100 Years Anniversary Expo will be open to the public from 12noon to 9pm on June 8 and from 10am to 9pm from June 9 to 11, 2017.


About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.