As the year reaches its half-way mark, sales of the Ranger, Ford Motor Company’s entry into the midsize pickup segment, saw an upward boost in the Asia Pacific market.
As regard, the American pickup registered a total sales figure of 63,525 units, a noteworthy 21% increase over the same period in 2016. The said figure came as a result of the combined mid-2017 sales record from such countries as Australia, Cambodia, New Caledonia, New Zealand, Philippines, Taiwan, Thailand and Vietnam.
Of note, the Australian region came out on top of the sales charts. In the land of the down under, the Ranger, which is the country’s top-selling “ute” (Aussie slang term for pickup or utility vehicle) posted a total sales figure of 21,638 units, a 19% increase vs. the mid-2016 record. Not far behind is New Zealand, where the Ranger saw a commendable 4,980 unit sales. That’s around 24% higher than that of last year’s mid-term sales figure.
The Ranger also found itself collecting a record high 51% sales increase in Thailand. That amounted to a total of 20,230 units sold from January to June 2017. The Philippines, on the other hand, saw a 16% increase in Ford Ranger sales for the first 6 months of the year. That translated to a total sales figure of 4,596 units.
In Taiwan, the Ranger posted a year-to-date (January to June 2017) sales increase which Ford estimated to have reached as high as 29%. Meanwhile in Vietnam, the Ranger was sold a total of 6,985 times, a decent 2% increase from the previous year’s mid-term record.
Finally in Cambodia and New Caledonia, the Ranger sits on top of both country’s’ pickup market.
“Demand for Ford Ranger continues to rise as consumer needs evolve towards a versatile vehicle that can be used for both work and play. The unmatched combination of smart technologies, design, fuel-efficiency and comfort of the Ranger represents everything that our customers look for in a pick-up truck, and we expect demand will continue to rise,” shared Mark Ovenden, vice president, marketing, sales and service, Ford Asia Pacific.