(In the photo): Oliver Blume, Chairman of the Executive Board of Dr. Ing. h.c. F. Porsche AG (left) and Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board, Finance and IT at the annual press conference
Around a month ago Porsche AG reported that it had sold more sports cars and SUVs last year, compared to the previous period. True enough, the German sports car maker saw profits in the areas of deliveries, revenues, operating results, and even an increase in the number of employees.
More Porsches were delivered last year, for instance, rising by 6% to 237,778 units. This translated to a 4% increase in revenues to 22.3 billion euros. By the same token, operating results have likewise rose to 3.9 billion euros or approximately 14%. And as mentioned, more men and women entered the ranks of Porsche, with employment increasing by 13% to a 27,612-strong workforce worldwide.
As profits rise, however, Porsche knows that it must not rest on laurels. This is why it has heavily invested in the future. Research and development expenditures, for instance, have gone up to 2.2 billion euros. It’s no secret that the sports car manufacturer is putting money into the areas of digital transformation, hybrid mobility, and purely electric vehicles.
Porsche even founded Porsche Digital GmbH in Ludwigsburg and the Digital Lab in Berlin. Apart from these, it also ventured into parking services via Evopark. All these are being done to prepare for the future where a digital world will be the norm, where our cars will be connected to each other and even to us.
Besides these, Porsche is also looking to have a future where electric and hybrid vehicles will complement the internal combustion engine. Being a driver-focused company, it knows that people still want to enjoy their Porsche—which is rather contradictory to hybrid and electric mobility. This is why it is hard at work to ensure that one can still enjoy the drive and be a green-minded motorist as well.