The Lamborghini Urus is a Supercar in SUV Clothing

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December 6, 2017

The World’s First Super Sport Utility Vehicle—this is how Lamborghini describes its eagerly-awaited Urus. Yes, the Italian supercar maker has finally signaled its long-anticipated entry into the fiercely-fought luxury SUV arena.

While the tagline is admittedly marketing fluff, it must be noted that Lambo does back it up with the right look and specs to match. The design, for instance, is unmistakably Lamborghini with the trademark front end, muscular fenders, and sleek overall profile. It actually takes a few pages from the original design study first seen in 2012.

Even the interior is typical Lambo, with cues like the flat-bottom steering wheel and red starter button. These racy details are matched by the digital instrument cluster, a slick-looking shift knob, and a drive mode selector. The last piece is interesting in that it allows the driver to play around with settings like Strada, Sport, Corsa, Sabbia or Sand, Terra or Off-Road, and Neve or Snow.

Whichever drive mode one chooses, one will be able to unleash the 650hp and 850Nm from the 4.0-liter twin-turbo V8 that throbs underneath that swoopy hood. Paired with a ZF 8-speed automatic with a Lamborghini-first torque converter and standard all-wheel drive, it will blast the Urus to 100kph from rest in just 3.6 seconds and go all out to a 300kph top speed.

The Lamborghini Urus sharing platforms with the likes of the Porsche Cayenne, Bentley Bentayga, and Audi Q7 already speaks volumes of how it will drive. Moreover, being a Lambo means that it promises to be a supercar in SUV clothes.  The Italian supercar maker ensures this with goodies like a set of the world\s largest brakes: 17.3-inch carbon ceramic stoppers along with 10-piston calipers. These are wrapped in standard 21-inch rubber (with 23-inchers as an option).

The new Lamborghini Urus will be put together at the renowned Sant’Agata Bolognese, Italy plant. Deliveries will commence in 2018.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As News Editor, it is his job to deliver the stories about the most recent motoring events in an easy-to-digest manner.