BYD Cars Philippines Opens Its First Experience Hub In the Philippines
A state-of-the-art space commemorating the first anniversary of the partnership between BYD Cars Philippines and ACMobility
Makati, Philippines – ACMobility, the country’s first end-to-end mobility solutions provider, and BYD Cars Philippines announced today the grand opening of the nation’s inaugural BYD Experience Hub.
The pioneering facility, set to redefine the BYD customer experience, will be operated by Iconic Dealership Inc., the retail arm of ACMobility.
As the brand continues to take charge of electrification in the Philippines, this new facility is a testament that offers Filipinos a unique and immersive experience that highlights the future of green transportation with BYD.
"To celebrate our first year with BYD Car Philippines, we mark this milestone by bringing the future of mobility closer to Filipinos through the BYD Experience Hub,” says Jaime Alfonso Zobel de Ayala, Chief Executive Officer, ACMobility.
“Every effort is a step closer to achieving our goal to build and sustain a better future for the next generation. As an innovative retail experience that demonstrates how sustainable mobility can uplift the lives of our customers, the hub will not only showcase our cutting-edge vehicles and technology, but will also serve as a gateway to explore the opportunities that come with an electrified future,” Zobel continues.
Strategically located at Glorietta 1 in Makati City, the Experience Hub welcomes shoppers and passersby with its inviting ambiance and innovative design. It provides visitors with an engaging and interactive environment to learn about BYD’s advanced technology and the brand’s efforts to take the lead in a more electrified future.
The integrated space also showcases the growing EV lifestyle in the Philippines while creating a venue to access seamless transactions and innovative solutions.
“Filipinos are increasingly seeking more from electrified mobility, and together with ACMobility and BYD Cars Philippines, we’re delivering exactly that with the opening of our innovative BYD Experience Hub. This hub not only meets the evolving needs of Filipinos but also sets a new standard for the future of sustainable transportation in the Philippines,” says Bob Palanca, Managing Director, BYD Cars Philippines.
A Hub for Innovation and Education
Designed to be both welcoming and interactive, the BYD Experience Hub is more than just a showroom–it’s a high-tech center that invites visitors to take part in guided tours, witness live technology demonstrations, and connect with expert staff to gain a deeper understanding of electric vehicles.
Interactive displays are also present with each vehicle on display, showcasing important information, giving spec comparisons between BYD models, and highlighting unique key features of the cars. Visitors can even compare electric and internal combustion engine (ICE) vehicles at the hub, showcasing the benefits of going electric.
“The BYD Experience Hub is a novel way for us to reach out and explain to more people the advantages and benefits of electric mobility,” shares Dennis Salvador, Chief Operating Officer of Iconic Dealership, Inc., the dealership arm of ACMobility.
“As the BYD brand grows, IDI is always on the lookout for more opportunities to connect with our customers. The BYD Experience Hub provides a differentiated automotive experience in that mall-goers can learn about BYD products and services, and even avail of test drives on the spot. This new center provides an interactive touchpoint for mall-goers to understand how electric vehicles and the BYD brand can support their evolving lifestyle,” adds Salvador.
At the heart of the Hub is the revolutionary Blade Battery, which is central to every BYD vehicle. Visitors can unveil the innovation that makes BYD unique to its competitors by learning about the battery’s efficiency, safety, durability, and performance.
As part of its promise to push for electrification, the brand focuses on the simplicity of charging an EV with an on-site charging demonstration and information demonstrating the availability of the necessary infrastructure in the country.
For those interested in purchasing a vehicle, guests can speak with product experts and explore personalized offers tailored to their needs. Test drives and other experiential opportunities with the models are also available at the BYD Experience Hub.
A Landmark Year of Sales Success and Market Leadership
As BYD Cars Philippines opens its doors to its new Experience Hub, it also celebrates its remarkable achievements through its first year of operations in partnership with ACMobility.
Since the start of 2024, the brand has made significant progress in solidifying its lead in the New Energy Vehicle (NEV) segment which comprises Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV).
BYD is the number one NEV brand in the Philippines with a commanding market share of 70.5%. It is also the number one BEV brand with a 66% year-to-date market share.
The BYD Atto 3 is the brand’s top-selling NEV in the Philippines holding 35.1% of the NEV market. It is also the top-selling BEV model in the country at 44.1% of the BEV market.
Ranking second among NEVs is the recently launched BYD Sealion 6 DM-i at 18.3% year-to-date market share. While the BYD Dolphin ranks third in YTD NEV market share with 9.2% and the BYD Tang at fourth with a 6.6% share of the market for the first 8 months of the year.
The Top 4 New Energy Vehicles in the market from January until August this year are all BYD models reinforcing the growing trust of Filipino car buyers in the brand and its technologies.
BYD now also ranks second in combined industry sales of NEV and Hybrid Electric Vehicles (HEV) from January to August 2024 with an 11.7% share of the market.
Alongside these achievements, BYD Cars Philippines is also expanding its dealership network and is on track to reach its goal of 25 dealerships by the end of 2024 with 8 more dealerships to be ready for opening in early 2025.
As BYD continues its electrified journey of innovation and sustainability, these accomplishments set the stage for the brand to solidify its presence in the Philippine automotive market and pave the way for future success.
The BYD experience hub is located at Glorietta 1, Makati City, open from 10 AM - 9 PM.
