In a festive summer musical event hosted by Isuzu Philippines Corporation (IPC), the company introduced its latest edition of the Isuzu D-MAX and Isuzu mu-X at Alabang Town Center on April 21 to 23, 2023.
Isuzu Summer Music Festival highlights new mu-X, D-Max launch
Dubbed as the ‘Isuzu Summer Music Festival”, IPC displayed its new Isuzu D-MAX and mu-X along with other activities, such as free test drive, afternoon games, dog show, car club meet-up and live performances from well-loved OPM artists to entertain the whole family.
During the opening event, IPC highlighted the new features of both models adding to the already award-winning specifications of the vehicles. The new Isuzu D-MAX is now made even more dynamic and sporty with a redesigned exterior that boasts a new two-tone front grille matched with its new matte dark gray 18-inch alloy wheels all laden in its new body color Islay Gray, giving it a rugged yet stylish look.
Meanwhile, the new mu-X was also displayed alongside D-MAX and was highlighted as a “Premium Family SUV” that’s perfect for road trips, especially this summer season. The premium SUV’s fresh new look brought by its new sleek two-tone front grille and new 20-inch alloy wheels design exudes an upscale and luxurious vibe, elevating its exterior design. The new mu-X also has a classy new color variant, Norwegian Blue which is available for LS-E variants.
To top it all off, the new Isuzu mu-X further elevates the family experience with its new owner-friendly features like the new Smart Power Tailgate with Step Sensor. This is a new feature that allows owner to open its tailgate automatically through advance key detection and sensor technology for more convenient loading and unloading of luggage.
‘Proven Durability and 5-Star Safety’ for the Family
More than the aesthetics, IPC highlighted the renowned durability and safety features of both models. Running on its Blue Power technology, both D-MAX and mu-X has 4JJ3-TCX diesel engine that optimizes performance with fuel efficiency - tried and tested to give drivers more miles on the road without having to spend much on fuel cost.
A true family vehicle is nothing without the best safety features, which both models offer. Both models are awarded with 5-Star Safety by the ASEAN NCAP, thanks to the Active and Passive safety features, as well as Advanced Driver Assist System (ADAS) with Smart Duo Cam which is loaded with Blind Spot Monitoring, Forward Collision Warning, Lane Departure Warning, Turn Assist, Adaptive Cruise Control with Stop & Go Functionality, to name a few. All these features will surely make daily drives safer and convenient at the same time.
As IPC President Tetsuya Fujita stated, “As your responsible partner in providing durable and reliable vehicles, we are elevating your driving experience with safer, more efficient, and more comfortable drive – a drive that will suit the needs of all members of the family.”
Since their introduction to the Philippine market, the Isuzu D-MAX and mu-X have won the heart of many Filipinos because of the value for money and core values instilled in both vehicles that offer many possibilities. The durability, fuel efficiency, comfort, and convenience that Isuzu vehicles provide to both driver and passengers are what make Isuzu not just a family vehicle, but an everyday reliable partner that will accompany Filipino families to different life’s journey.