AC Motors targets to launch 6 models, open 6 showrooms in 2021

January 22, 2021

They were thanksgiving nights and lively meetups to start the new year fresh and on the right
happy foot—an enduring automotive company’s own unique way of saying a relieved “goodbye” to
a particularly challenging year and an eager “hello” to a 2021 filled with potentials. The AC Motors
Automotive Group of Ayala’s wholly owned industrial technologies group AC Industrials held four
consecutive online appreciation nights for members of the media from January 12 to 15. Themed
according to the best-trending activities home-bound Filipinos found themselves engaged in to
cope with the “quarantine year of 2020,” the online parties were grouped into the “Fitness Night,”
“Movie Night,” “Plantita/Plantito Night,” and “Retro Night,” with each theme carrying with it the
corresponding activities, costumes and backgrounds for participants.

The events were meant to express AC Motors’ appreciation for the media for helping the
organization weather a difficult 2020 bookended by the twin disasters of the Taal Volcano eruption
and the ongoing Covid-19 global pandemic.

The appreciation nights also served to kick off AC Motors’ 30 th year by providing the participants
glimpses of its plans not just for 2021 but for the next four years.

In his welcome remarks, AC Motors automotive group President Antonio “Toti” Zara III revealed,
“As a show of our confidence and commitment to the industry, our distributor brands are working
on at launching at least six models (in 2021). We are also planning to open six company-owned
showrooms across our five auto brands in addition to franchised appointments.”

Furthermore, Zara stressed that AC Motors would “work towards achieving at least a 10% share in
the automotive market by 2025” despite the setback of the 2020 pandemic.

“We acknowledge that the local market still needs to recover from the devastating effects of an
ongoing pandemic. But history has shown the resilience of our automotive market, time and again,
through all manner of crises – and we are confident that this time will be no different,” Zara said.

Last year, during the strictest of the series of community quarantines enforced by the government
in order to stem the spread of Covid-19, AC Motors’ companies applied fundamental changes and
innovations in order to adapt to the new normal of business and service operations. Such changes
and innovations included the thorough digitalization of its practices, and the launch of its “one-stop-
shop” AC Motors website 

AC Motors began as Ayala Automotive Holdings Corporation, through which Ayala helped bring in
the Honda brand and launched the Philippines’ first Honda dealership in 1991. It did the same in
1996 with the Isuzu brand. Afterwards, in a span of less than 6 years, from 2013 to 2019, AC
Motors acquired exclusive distributorships for three more world-renowned brands, starting with the
German Volkswagen brand in 2013, the Korean Kia brand in January 2019, and finally, the British
Maxus brand of LCVs in June 2019.

AC Motors now finds itself in that unique industry position to evolve rapidly from a distributor and
dealership business into an enterprise that serves the diverse mobility needs of a fast-growing
Philippine market.

Zara attests that, ultimately, it is the Filipino motorist for which AC Motors exists.

Through all these times, whether facing challenges or opportunities, we at AC Motors have
always placed our customers—the Filipino motorists—at the front and center of our plans. Our
unwavering commitment to serve our customers and provide them the products best suited for
their needs have kept us moving, adapting, growing, and innovating.

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.