Volvo Philippines is on a mission to achieve ZERO accidents on the road. Anchored on the vision
of a future free from collisions, Volvo launches its latest campaign: Volvo: Being Alive.
This campaign reinforces what Volvo has always stood for—uncompromising safety. It reflects a
mindset that goes beyond vehicle safety itself, with the ultimate goal of establishing a culture of
safety that everyone can benefit from.
Volvo has already helped save over a million lives by sharing the patent for the three-point safety
belt. Today, our ambition is to save millions more. But we cannot do this alone. Volvo: Being
Alive is a comprehensive approach to safety—one that calls for the active participation of the
public.
The campaign will feature a series of initiatives, including academic partnerships, road safety
forums, and public activities, all aimed at educating people on how all parties can work together
to make roads safer. Through these efforts, each individual is empowered to make conscious
decisions to protect one another.
This mission exemplifies how Volvo’s care for people extends beyond the driver and passengers,
recognizing that roads are shared spaces. Volvo seeks to inspire a collective consciousness—
encouraging everyone to be part of a safer everyday. Whether on their best days or during their
most challenging moments—even when mistakes happen—Volvo’s priority remains the same: to
keep people safe.
Volvo’s greatest contribution to the Philippines is to empower every individual to live without
hesitation—to pursue life fully and confidently, knowing that safety is never compromised.
Because the best kind of safety is one where each person embraces their role as a protector of
every life on the road—whether as a driver, pedestrian, or commuter. This is the culture Volvo
seeks to build, one where safety is shared, lived, and upheld—for the benefit of all.
To learn more about Volvo: Being Alive, follow us on social media at
https://www.facebook.com/volvocarsph/
