Suzuki Philippines Launches the All-New Fronx and XL7 Hybrid Black Edition in a Grand Celebration

From L-R: Catherine Magtibay, General Manager - Finance and Admin Division (SPH), Norminio Mojica – Managing Director and Treasurer (SPH), Koichiro Hirao – President (SPH), Takashi Yokoyama – Chief Engineer, Automobile Line B&C segment Division, Product Planning (Suzuki Motor Corporation), Norihide Takei – Director and General Manager for Automobile Division (SPH), Yukio Sato – After-Sales Service and Marine Division General Manager.

Special guest Takashi Yokoyama, Chief Engineer of the Fronx, shared the story and passion behind the creation of the Fronx. Inspired by the strength and elegance of a thoroughbred horse, the design blends coupe-inspired sophistication with SUV ruggedness.

“The Fronx is not only a stylish coupe SUV, but also one that provides the comfort to bring smiles to everyone who rides in it. With ‘strength and beauty’ as our theme, we created a vehicle that shines both in the city and in nature,” Yokoyama explained.

The Fronx comes in multiple variants to suit different customer needs:

• The GL variant is equipped with a 1.5L engine paired with a 4-speed automatic transmission (4AT) for dependable everyday driving.

• The higher GLX and SGX Hybrid variants feature Suzuki’s mild hybrid system and a 6-speed automatic transmission, offering responsive performance with greater efficiency.

From L-R: Catherine Magtibay, General Manager - Finance and Admin Division (SPH), Norminio Mojica – Managing Director and Treasurer (SPH), Koichiro Hirao – President (SPH), Takashi Yokoyama – Chief Engineer Automobile Line B&C segment Division, Product Planning (Suzuki Motor Corporation), Norihide Takei – Director and General Manager for Automobile Division (SPH), Yukio Sato – After-Sales Service and Marine Division General Manager.

When it comes to safety, the All-New Fronx is equipped with Suzuki Safety Support Technology, which includes a suite of advanced driver-assist features:

• Dual Sensor Brake Support II (DSBS II)
• Adaptive Cruise Control
• Blind Spot Monitor
• High Beam Assist
• Lane Departure Warning and Prevention
• Lane Keep Assist
• Rear Cross Traffic Alert

In addition, the Fronx offers 6 airbags for comprehensive occupant protection, ensuring confidence and peace of mind for both driver and passengers.

Alongside the Fronx, SPH introduced the XL7 Hybrid Black Edition, offering customers a fresh and distinctive take on the well-loved hybrid MPV.

The Black Edition boasts black-painted body garnishes and door handles, a black roof rail, and dark-tinted rear combination lamps, further emphasizing its bold SUV character.

Mr. Norihide Takei, Director and General Manager of Suzuki Philippines Automobile Division, proudly announced the nationwide availability of both models and Suzuki’s strong sales performance:

“From January to August 2025, Suzuki Philippines sold a total of 14,519 units, reflecting a 10% growth compared to last year, outpacing the industry which declined slightly. We are very confident that, with your continued support, the Fronx and the XL7 Hybrid Black Edition will follow this success story and win the hearts of even more Filipino families.”

He also revealed the official pricing:

• XL7 GLX AT Hybrid Black Edition – ₱1,259,000
• XL7 GLX AT Hybrid Black Edition Two-Tone – ₱1,269,000
• Fronx GL AT (4AT) – ₱1,059,000
• Fronx GLX AT Hybrid (6AT) – ₱1,219,000
• Fronx GLX AT Hybrid Two-Tone (6AT) – ₱1,229,000
• Fronx SGX AT Hybrid Two-Tone (6AT) – ₱1,299,000

In a celebratory toast, Mr. Norminio Mojica, Managing Director of Suzuki Philippines, commended the collaboration and support of Suzuki’s partners:

“This launch is not only about introducing new vehicles but also about celebrating our enduring partnership with media, banks, and dealers who share our mission. Together, we will continue to open doors to endless possibilities for every Filipino family.”

With the successful launch of the All-New Fronx and the XL7 Hybrid Black Edition, Suzuki Philippines reaffirms its commitment to innovation, dependability, and style—hallmarks that have made the brand a trusted partner in mobility for 50 years.

Suzuki Philippines is also inviting the public to be part of the FRONX Nationwide Experience, happening on September 19 to 20, 2025. Suzuki Automobile dealerships nationwide will join the celebration with festive showroom displays, fun activities, and test drive opportunities for customers to experience firsthand the style, performance, and safety of the All-New Fronx. 

For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on Twitter at https://twitter.com/SuzukiAutoPH and Instagram at @suzukiautoph.