Two lucky policyholders of top-ranking insurance firm BPI AIA (formerly BPI-Philam) each get rewarded with a brand-new car for simply sustaining their policies. Eleazar Jugarap won a new Honda HR-V for consistently paying his policy premiums on time, while Arnaldo Andrade was the raffle winner under the reinstated auto-surrender/lapsed policies category.
Andrade, 47, got a Critical Care Plus unit-linked health and life insurance plan to protect himself and his family in case of the unexpected. Family is also the priority for Jugarap, 38, who maintains the savings and life insurance policy Build Life Plus. They have long chosen BPI AIA as their life protection partner and appreciate the quality of service of their respective BPI branches.
“Ang pakiramdam ko sa pagiging BPI AIA customer ay panatag sa sarili na mayroon na akong igagastos sa sarili ‘pag magkasakit o maiwan sa pamilya ko (I feel that as a BPI AIA customer, I am at peace that I will have something to spend on myself when I get sick or leave my family),” Jugarap said.
For both, winning the car was an unexpected but welcome surprise. The raffle draw was held in the presence of BPI AIA executives.
“I am very happy. Sobrang nagulat ako. Hindi pa ako makapaniwala noong una, at akala ko pa nga scam eh. Totoo pala (I was so surprised. I couldn’t believe it at first, and I even thought it was a scam. It’s real),” Andrade said.
A strategic alliance between two leading companies in the country – AIA Philippines and Bank of the Philippine Islands (BPI), BPI AIA held the special campaign from January to December 2021 to provide loyal customers more incentives for managing their insurance plans well. Apart from the cars given away as the grand prize, more lucky customers were rewarded as much as Php 5,000 worth of eGift credits each for being good clients who adopt better habits such as doing timely payment, enrolling to automatic payment facilities (auto-debit or auto-credit arrangement), shifting to less frequent modes of payment, and resuming premium payment for policies on premium holiday.
“Our customers have already taken the first step when it comes to securing their future, but we believe the market needs a little more push in terms of reforming mindsets and habits about insurance. Through this special campaign, we have incentivized better payment behaviors and extended more leeway to help those with lapsed policies get back on track and continue to be protected through the coverage and benefits of their purchased plan. We wanted to do this to make our customers feel that a relationship with BPI AIA is a rich and rewarding experience and that a journey towards healthier, longer, better lives is worth taking,” said BPI AIA CEO Surendra Menon.
In the Philippines, insurance penetration increased to 2.03% in Premium Volume as a share of gross domestic product (GDP) during the third quarter of 2021, from 1.69% in the same period in 2020. BPI AIA has consistently been recognized by the Insurance Commission as one of the country’s leading insurers, with net income of Php 2 billion by the end of 2021. This is a simple testament of how BPI AIA policyholders are assured that their insurance firm of choice is backed by financial strength and stability.
