American carmaker Chevrolet recently held its annual Regional Skills Contest in Bangkok, Thailand. This aims to sharpen up and improve the sales and after-sales skills of its dealer networks, especially in Southeast Asia.
The Chevrolet Regional Skills Contest was first held in 2012, and has since been shaping the brand’s Southeast Asian workforce to be as skilful and as they can be. This is so each region would render top-notch sales and after-sales services, thus improving the ownership experience of clients. It serves as a great proving ground to highlight the skills of Chevrolet’s sales people, after-sales agents, mechanics, and technicians.
This year’s competition was attended to by Chevrolet dealer representatives from such countries as Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam. Each dealer representatives were put to the test in terms of product knowledge, ability to come up with solutions, sales/after-sales skills, and hands-on technical abilities, among others.
The sales and service assessment tests comprise of stations covering web-based knowledge tests, product demos, and situation-based real-life scenario tests like vehicle walkthroughs and customer vehicle deliveries.
The technicians’/mechanics’ tests, on the other hand, have challenges centering on web-based tech applications and hands-on tests. These include online-based and on-the-spot vehicle diagnostics with the latest Chevrolet Colorado pickup and Trailblazer midsize SUV serving as test units.