Diageo and UNITAR Encourage Everyone to Never Drink and Drive

November 22, 2017

Diageo is known to many as a maker of some of the finest alcohol beverages in the business. Yet it likewise does its part to ensure that its patrons are responsible road users—especially when it comes to drinking and driving (or not doing so, for that matter). Its latest bid was seen at a two-day multi-stakeholders meet entitled Road Safety for Sustainable Cities, held at Seda Vertis last November 9-10, 2017.

Organized by the United Nations Institute for Training and Research (UNITAR), International Training Center for Authorities and Leaders in the Philippines, and the University of the Philippines, the event brought together some 150 government leaders, law enforcers, road safety experts, corporate executives, and educators in a bid to help instill road safety among members of society.

Each participant brought his or her own take on issues such as road safety, legislation, pedestrian behavior, and transport infrastructure, just to name a few. The biggest issue tackled, however, was that of fatalities brought about by drunk driving. Studies reveal that road accidents are the 9th leading cause of death, with some 1.2 million lives claimed each year.

To help address this, a pact was signed during the conference that aims to encourage participants to never drink and drive. It is hoped that around 5 million folks will Join The Pact by 2019. To further the cause, Diageo presented for the first time in Asia a short film entitled Decisions. This clip challenges viewers to think twice before taking that sip or getting behind the wheel after doing so.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.