HARI is Bitten by the Theater Bug; Holds Workshop With PETA

September 25, 2017

HARI gets in touch with its creative side. Top management of Hyundai Asia Resources, Inc. (HARI) underwent a two-day theater workshop at the PETA Theater Center in Quezon City to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

Hyundai Asia Resources Inc (HARI), official Philippine distributor of Hyundai vehicles, has always been known for pushing the limits and exploring boundaries. Since its inception some 16 years ago, the Korean carmaker’s Philippine partner has taken bold steps in terms of the vehicles it brings in and even in the way it presents them.

HARI now takes what is arguably its boldest move to date as it recently let top management undergo something different—a theater workshop. Held in cooperation with the Philippine Educational Threater Association (PETA), HARI top brass underwent a 2-day theater workshop to kick off this year’s management planning sessions.

The HARI workshop was held to “explore new platforms for creative learning and teambuilding in the context of automotive business”. With some 50 years of shaping the theater arts as a force for social change, PETA sought to impart its knowledge to HARI management.  The country’s pioneering theater group helped HARI find new avenues to expres its creative side.

Said HARI President and CEO Ma. Fe Perez-Agudo, “Theater is about telling meaningful stories. In line with our ongoing GUSTO campaign, we seek to transform the company, across the ranks, into an agile business that is in step and attuned with our digital times, but without losing sight of the personalized, human touch that customers today seek and demand of us. PETA has been cited for its efforts at transformative leadership in Asia. Their artist-teachers are in a unique position to help us take GUSTO to the next level by infusing the ‘heart’ into technology.”

PETA President Cecilia also notes, “PETA recognizes the importance of teachers in forming young and adult minds alike. We have been training teachers since our founding years in pedagogical ‘experiential’ techniques and creative curriculum development, particularly in preparing more engaging lesson plans. This is how PETA succeeds in its objectives of entertaining and educating. Many companies worldwide are turning to arts-based learning to explore non-arts concerns, such as management and leadership. Very few local companies have yet to explore this platform. That is why HARI is a trailblazer in this regard.”

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.