Isuzu PH to digitally-launch new D-Max Boondock 4x4 along with the Live Life Differently campaign

June 9, 2020

Here’s something to look forward to. In the next few days, Isuzu Philippines Corporation or IPC, the exclusive distributor of Isuzu passenger and commercial vehicles in the country, will make some noise as it will be launching the much-awaited 4x4 version of the D-Max Boondock pickup.

The launch event is pegged as IPC’s first attempt at launching a new model online via live video. This is in response to the national government-imposed community quarantine to mitigate the spread of the COVID-19 pandemic. IPC will publicly unveil the D-Max Boondock 4x4 via its official Facebook page on June 17 at 5 pm.

Moreover, IPC will also be launching a new campaign called “Live Life Differently” on the same day. The said campaign, which goes by the official hashtag #LiveLifeDifferently, encourages IPC’s clients and would-be customers to discover the endless possibilities of driving an Isuzu vehicle. To “Live Life Differently” would mean to simply go beyond the comfort of our homes, to explore the outdoors, and open ourselves up to more adventures, all the while driving an Isuzu vehicle.

We move on from every challenge, and with every obstacle we hurdle, we must live life differently to be able to be tougher, more resilient, more enduring, and more dependable. The new D-MAX Boondock 4x4 is our response to the toughest challenge we have faced yet,” shared IPC President Hajime Koso. “We will emerge even stronger from every challenge. You can count on IPC to support you in your efforts to rebuild and recover. We support the Filipino people and its leaders as we get back on track to global greatness,” he adds.

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.