We’ve all heard of car companies collaborating with musical acts and artists to help promote the brand. But Jaguar takes things a step further by enlisting the services of British/Kosovian singer-composer Dua Lipa to create a song that owners and music fans can customize using innovative Jaguar software technology.
The voice behind the songs New Rules and IDGAF used her latest hit Want To for the said project. What sets this project apart from the usual gig is that fans from around the world can customize the song by simply putting in their own tempo and beat. How?
Take the case of Dua Lipa who drove the new Jaguar I-Pace in order to churn out a tempo all her own. Yes, her accelerator inputs, braking, and even energy usage and regeneration were all captured by the vehicle’s Intelligent Sensors. These were then transformed into musical notes and other inputs that helped craft the song to her liking.
The cool thing is that owners can do the same with their new I-Pace. Moreover, even folks who don’t own a Jaguar can create their own rhythm by visting https://remix.jointhepace.com/. Here, they can re-arrange the song and style it to to suit their fancy.
So go ahead and create your own beat with Jaguar and Dua Lipa.