J.D. Power finds Porsche to be the most APEAL-ing brand to consumers

August 7, 2019

With so many new cars today, consumers are practically spoiled for choice when picking out a new ride. Unfortunately, there is a downside to all this—competition has become so fierce that in trying to outdo each other, many offerings end up having no feeling, no soul.

Thankfully, there are entities such as J.D. Power that help keep automakers on their toes by constantly conducting studies that seek to find out what consumers want in their vehicle ownership experience, as well as how they feel about their new car. The latter is known as the Automotive Performance, Execution, and Layout (APEAL) study. For this year, Porsche USA topped the list, with results showing that owners have a high emotional connection with their new rides.

Condcucted between February to May 2019, the APEAL study surveyed over 68,000 new car owners who evaluated their vehicle ownership experience over the first 90 days. It covered some 77 areas ranging from how they feel when putting the pedal to the metal, to things such as how the interior feels. The final results are then added up over a 1,000-point score.

With Porsches being all about driving feel since the brand’s inception more than 70 years ago, it’s no surprise that the German sports car marque’s offerings topped the list.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.