The Kia brand is no stranger to the Philippines. The Korean carmaker has been around for almost two decades, steadily growing in both scope and model offerings. Now, Kia enters a new era as it officially becomes part of AC Automotive.
The Ayala Corporation-owned automotive entity that likewise handles Honda, Volkswagen, Isuzu, KTM Motorcycles, and Maxus will now take care of elevating the Kia brand higher up in the sales charts and give it a substantial presence in the local automotive landscape.
To do this, Kia Philippines will focus on three key strategies. First off, it will stabilize the brand’s day to day business dealings and build the Kia brand by implementing competitive pricing and strengthening the existing dealer network.
Next, AC Automotive plans to standardize operations by improving its facilities, as well as expanding these to accommodate growth. Looking to the future, Kia will implement new concepts such as Digitalization and the introduction of new platforms and vehicles.
As for its model lineup, it will be keeping its current range, albeit with more competitive pricing to help consumers attain their “approachable everyday companion”. What this essentially means is offering world-class Kia models at prices that are within reach. And yes, new models are in the works—three new ones that are set to be unveiled within 2019.
Apart from this, Kia Philippines will still retain its 5-year/160,000km warranty to give owners total peace of mind. Moreover, AC Automotive will put in place even more attractive after-sales service programs to ensure that owners will be able to fully experience the Kia brand without any qualms whatsoever.
Under the leadership of the new Kia Philippines President, Manny Aligada, the Korean brand hopes to sell more than 10,0000 units annually. It will have its official re-launch on January 31, 2019.