“To radically transform the concept of comfort for luxury consumers all over the world”—this is the main message that the Lexus press release wants to convey about an all-new vehicle set to be launched real soon. This and “expect the unexpected”.
While the last part may be filled with marketing fluff, the first sentence is obviously talking about a luxury car. Car nuts that frequent the web may also have been aware that there is news of an all-new ES coming out real soon. How soon? Well, it could be the upcoming Bejiing Motor Show slated for April 25, 2018.
Lexus, however, is rather shy about letting us in on what exactly will the new car look like, let alone other pertinent details. The only thing it did reveal is the bold new Spindle Grille that will signal something “unexpected” at Toyota’s luxury division.
Curious to know what the new car, most likely the ES, will look like? Let’s find out together when the covers are pulled away in Bejing, China.
