Taguig, August 2, 2024 - ACMobility the official distributor of Kia vehicles in the Philippines organized an exhilarating media drive with the Kia Sonet SX taking content creators and members of the motoring media from Bonifacio Global City (BGC) to picturesque Tagaytay.
The event kicked off at the ACMobility Hub in BGC, where participants were introduced to the Kia Sonet’s list of features, sleek aesthetics, and robust performance capabilities.
Kia Philippines representatives talked about its vision for bringing the Kia Sonet to the local market. A detailed walkthrough of its key features emphasized its cutting-edge technology and design then followed.
“We believe that we introduced the Kia Sonet at the right time as our dealer network has matured, our aftersales services have improved, and the general trend towards subcompact SUVs has increased,” says Toti Zara III, President of Kia Philippines Motor Corporation (KPMC)
“The Kia Sonet strengthens our aim to position Kia as a premium brand that provides great value for money in terms of advanced tech and design. Its best-in-class features, responsive handling, and premium interiors have been key reasons why the Kia Sonet has sold up to 700 units since its launch on June 6, 2024,” Zara adds.
A Drive to Remember
As the convoy embarked on the epic day-long road trip, the motoring scribes and content creators had the opportunity to experience the Kia Sonet’s responsive acceleration, modern tech convenience features, and comfortable cabin on both highway and winding mountain roads.
Powered by its 1.5-liter 4-cylinder Smartstream gasoline engine that is paired to an Intelligent Variable Transmission (IVT), the Kia Sonet made full use of its 115 PS of power and 144 Nm of torque as it easily negotiated the highway stretch from SLEX to STAR Tollway and the steep bends and climbs of Ligaya Drive heading up from Talisay, Batangas to Tagaytay City.
Even with three to four passengers onboard, the Kia Sonet delivered a comfortable cabin and a supple ride to match its effortless acceleration throughout the route. Modern convenience features such as the 10.25-inch driver’s display, an infotainment system with Apple CarPlay and Android Auto, and a sunroof allowed participants to further appreciate the urban SUV during the drive.
The motoring media and influencers likewise experienced the DriveWise set of advanced safety features. These gave the drivers access to Cruise Control, Lane Following Assist, Lane Keeping Assist, Forward Collision Avoidance, and Downhill Brake Control which made the trip much easier by taking away the stress from long-distance driving.
An Inspiring Stopover
Upon reaching Tagaytay, the participants were treated to a sumptuous lunch at Sinta Restaurant.
A tour of exquisite art pieces on display at the secluded venue provided glimpses of inspiration for the media participants. Breathtaking and calm views of the majestic Taal Lake and the surrounding landscape allowed the guests to relax and savor the tranquil environment, similar to how the Kia Sonet, with its its best-in-class feature set, premium cabin and soft-touch materials, provides peace of mind to its driver and passengers.
“Our media drive from BGC to Tagaytay has been a great opportunity for our esteemed media partners and influencers to experience why the Kia Sonet is a vehicle you would like to drive every day, wherever, and whenever. And this is why it is a winner, not only for Kia Philippines but also for Filipinos looking for an entry-level subcompact SUV that has everything and anything they need,” adds Zara.
With the successful media drive, Kia Philippines reaffirms its commitment to delivering innovative, high-quality vehicles that cater to the evolving needs of Filipino consumers. The Kia Sonet is available at all 40 Kia dealerships nationwide with the post-introductory price of the base variant 1.5 LX MT starting at PHP 758,000; the 1.5 LX AT is at PHP 888,000; the 1.5 EX AT at PHP 998,000; and the top-of-the-line 1.5 SX AT variant priced at PHP 1,158,000.
For more information, you may also visit www.kia.com/ph or visit Kia Philippines’ social media accounts on Facebook and Instagram.
