Michelin, the world’s leading tire company, is set to launch MICHELIN Agilis 3 into the commercial light truck tire market, targeting conventional load customers involved in people and goods transportation activities. The newly launched tire aims to capture the larger high-potential, light-load segment with exceptional solutions –in terms of safety, performance, and environment.
Shane Chadderton, B2B Marketing – Urban Mobility, Michelin East Asia and Oceania, reveals: “In line with Michelin’s “Performance and Safety Made to Last” brand promise, the new MICHELIN Agilis 3 is outfitted with innovative technologies and sophisticated features for long-lasting performance with optimum safety and environmental friendliness. These attributes not only provide a competitive advantage over current competitors in the same market segment, but also reinforces Michelin’s commitment for a more sustainable mobility. Essentially, this tire is well-positioned to be a sustainable urban growth engine. The latest breakthrough is a further evidence of Michelin Group’s sustainable performance strategy in favor of safer, cleaner, more accessible and more efficient mobility.”