MINI PH to start rolling out the Monte Carlo Edition through Lazada Philippines

November 6, 2018

A few weeks ago, MINI Philippines held its annual MINI Festival in BGC Taguig. Aside from an elaborate showcase of new and classic MINIs, the festival highlighted the true star of the show – the MINI Monte Carlo Edition.

As an idea, the MINI Monte Carlo Edition is the British brand’s way of commemorating its rish motorsports heritage that dates back to the 1960s. Using the latest MINI Cooper S as a slate, the brand souped it up with exterior and interior upgrades that relive its glorious rally racing days, especially when it won the Monte Carlo Rally at the time.

More details of the MINI Monte Carlo Edition can be found here. But before clicking, did you know that by November 11, 2018, you can order the MINI Monte Carlo Edition without leaving your bedroom?

Yes, through the partnership between MINI Philippines and Lazada Philippines, one can purchase the MINI Monte Carlo just by doing a few clicks on a smart phone, tablet, or computer.

This bold move by MINI Philippines is the first of its kind in the country. The brand’s exclusive local distributor British United Automobiles, Inc., which is headed by its President Willy Tee Ten was even quoted as saying, “I’m very excited as we’re pioneering the automotive industry in the Philippines in partnership with to launch the iconic and exclusive MINI Monte Carlo. Only 20 future MINI owners will have a chance to relive MINI’s racing history today.”

Photos by Randolph de Leon and MINI Philippines press release

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.