For many of us, vehicles with the tri-diamond logo have been a familiar sight for more than a few decades now. These may have been your family car, school bus service, or even a sporty weekend ride. These are the cars from Mitsubishi, whose Philippine subsidiary, Mitsubishi Motors Philippines Corporation, just celebrated the one million unit sales milestone.
First setting up shop in the country some 55 years ago, MMPC has braved the various ups and downs of our nation’s history. Yes, this includes the tumultuous economic and political crisis that hit during the 1980s. Despite the country crashing into the depths of disarray and eventually rising with a new dawn and a new administration, Mitsubishi stood its ground. In fact, offerings like the Lancer boxtype had the sole distinction of being the only brand new car to be sold at the time.