Rolls-Royce addresses global media network confusions regarding Rolls-Royce plc’s announcements

June 15, 2020

Rolls-Royce Motor Cars has issued a statement in response to continuing media confusion and misreporting concerning its assumed or implied connection to Rolls-Royce plc. Media are kindly asked to note that images of Rolls-Royce motor cars, the black and silver “Double R” logo, the “Spirit of Ecstasy” (“Flying Lady”) mascot, the Rolls-Royce Pantheon Grille and other related content are all signifiers of Rolls-Royce Motor Cars and its Brand.

The use of these images to illustrate stories relating to Rolls-Royce plc together with copy that unnecessarily confuses or conflates the two companies, is incorrect and leads to public confusion.

Rolls-Royce Motor Cars in review:

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group. The company is the world’s leading luxury manufacturer based at The Home of Rolls-Royce at Goodwood, near Chichester, West Sussex, which comprises its global headquarters and Global Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are hand-crafted.

Production began on 1 January 2003 with the world’s pinnacle luxury product, Phantom. The range has since expanded to include Ghost, Wraith, Dawn, Cullinan and their Black Badge counterparts. An all-new Ghost is due to be launched later this year. The company has customers in more than 50 countries worldwide attended by a network of Rolls-Royce dealerships. Total sales in 2019 exceeded 5,000 cars. Over 2,000 people are employed at The Home of Rolls-Royce.

What is Rolls-Royce plc

Rolls-Royce plc is a leading industrial technology company with manufacturing facilities around the world employing some 52,000 people. Its head office is in London with main operations in Derby, UK; Bristol, UK; Indianapolis, US; Dahlewitz, Germany; Friedrichshafen, Germany; and Singapore. Originally founded in 1906, Rolls-Royce Ltd was nationalised in 1971, becoming Rolls-Royce 1971 Ltd., initially including the Motor Car Division. The Motor Car Division was floated as a separate company in 1973, and became Rolls-Royce Motors Holdings Ltd, which traded as Rolls-Royce Motors. Rolls-Royce 1971 Ltd. was privatised in 1987, becoming Rolls-Royce plc.

Rolls-Royce plc designs and manufactures engines for civil aerospace and military aircraft and ships. Its Power Systems business unit, based in Friedrichshafen, Germany, designs and manufactures engines for a range of land and marine applications including power generation. Rolls-Royce plc has customers in more than 150 countries, comprising more than 400 airlines and leasing customers, 160 armed forces, 70 navies, and more than 5,000 power and nuclear customers. For the last 60 years it has also designed, supplied and supported the nuclear propulsion plant that provides power for all of the UK Royal Navy's nuclear submarines.

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.