Last week, news reports came out that Rolls-Royce plc was experiencing a bit of trouble and that job cuts were in order. Rolls-Royce Motor Cars, however, issued a statement saying that it is in “excellent health” and that its 1,800-strong workforce at the Home of Rolls-Royce need not wory that they would be left without employment.
On the contrary, the world’s leading luxury carmaker said that last year saw continued growth and that its discriminating clientele continue to commission brand-new Rolls-Royce cars. The Wraith, Ghost, and Dawn, for instance, still have a strong following. In fact, these cars now also cater to a more youthful and daring market with the new Black Badge Series.
The recently-unveiled Rolls-Royce Phantom likewise has a strong following with those that have arrived. The eighth-generation Phantom still sits at the pinnacle of the luxury motor car landscape, mixing the values that have made the brand what it is with new tech that move it forward into the 21st century.
And of course, the new Cullinan SUV may still be a few months away from customer deliveries. Yet the order books are already filled, The British luxury automaker revealed that its clients are eagerly awaiting the Rolls-Royce of SUVs.
Moreover, Rolls-Royce is investing heavily in technology research and development. This will ensure that its cars will be future-proof and will be able to run with the rest of the auto industry, which is quickly shifting to new territory. Yes, Rolls-Royce is strong and here to stay.