The Toyota Hilux leads the way in the country’s pickup segment

July 22, 2019

Toyota Motor Philippines continues its dominance in the Philippine automotive landscape, selling some 73,454 units during the first half of 2019. Around 10,554 of these vehicles were comprised of the Hilux, the country’s best-selling pickup.

Besting its competitors with a 35 percent sales increase over the same period last year, the  Hilux has a solid reputation both here and abroad as a tough, reliable, yet still easy to live with ride for both work and play. With 12 variants to choose from, buyers can have a Hilux that suits their needs and budget.

For as low as P829,000, one can have a no-nonsense workhorse with the proven Toyota build quality. Move up the line and one can even drive home a pickup that won’t be wanting for features and creature comforts—a lifestyle rig, if you will. What’s more, Toyota makes it easy to own a Hilux with its Delightful Deals promo that gives one the chance to own the Hilux with a whopping P100,000 off the sticker price. This promo runs until July 31, 2019.

With five or so decades tucked under its pickup belt, it’s no wonder this Toyota truck continues to lead the way in terms of sales. And we’re guessing we’ll be seeing more of it in tye years to come.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.