At this historic crossroads for Volkswagen, the way forward has been chosen: the future that is vibrant, electric, and energetic, but still firmly rooted in its origins. Its purpose now bridges far into the future as it employs groundbreaking automotive and digital technology to make the brand, its business, and its motoring community sustainable, inclusive, and interactive.
At the Volkswagen Philippines’ media roundtable with over 100 attendees, its executives expressed that the brand is now more than ready to charge into the future towards the next global phase of mobility. Adhering to its theme “Crossing Paths Anew with Volkswagen,” the positive energy exuded the essence of a “New Volkswagen” with the presentation of the refreshed and re-designed Volkswagen logo, which now symbolizes the flexibility, versatility, and the “digital-first” quality of the brand.
Volkswagen’s worldwide push to be more energetic, vibrant, and electric has, in fact, become a reality, as the automaker had launched its initial models from the ID. Family – its offering of fully electric vehicles (EVs). Now, it is well on its way to introducing six more EVs in the next three years. In this regard, the possibility of introducing Volkswagen EVs into the local market now seems closer to reality.
The global refresh of the Volkswagen brand comes at an opportune time, as the world bounces back from the socioeconomic setbacks of 2020 caused by the Covid-19 pandemic. As the local automotive industry recovers from a 40% loss in sales, Volkswagen Philippines shares in the enthusiasm of the rest of the motoring companies in the recovery and growth of the market.
