Car Awards Group, Inc. (CAGI), the organizers of the annual Car of the Year Philippines (COTY-P) and Truck of the Year Philippines (TOTY-P) will be holding its first-ever Dealer Talks. This will be held on June 24, 2017 at the Honda Cars Manila Bay showroom in Paranaque City.
The CAGI Dealer Talks is a 2- to 3-hour symposium which invites sales representatives from different dealerships run by the brands of the winning vehicles in its COTY-P and TOTY-P awards.
From left: Car Awards Group, Inc. vice president-external Andy Rodriguez and president Ronald de los Reyes partner with Honda Cars Manila Bay's general sales manager Brian Buendia and sales executive Maureen Mendiola for the first-ever Dealer Talks set this Saturday, June 24, 2017 from 3-5pm.
As a dealer-focused program, its objective is to give the audience a lowdown on what steps CAGI has taken prior to selecting the vehicles worthy of the COTY-P and TOTY-P awards. It also aims to guide the audience on how to further promote and increase the value of the winning vehicles (and the brands they represent) to the customers. These objectives are rounded off with CAGI’s initiative to promote transparency and credibility to the new car buyers and sellers alike with regard to its award-giving processes.
“In a world of politics, favoritism and popularity, there’s this lone group fighting for what they believe is right-through transparency and objectivity via a stringent process of testing,” said Ronald de los Reyes, CAGI president.
On its inaugural year, the CAGI Dealer Talks is open for sales representatives from different Honda and Isuzu dealerships as last year’s COTY-P and TOTY-P were the Honda Civic 1.5 RS Turbo and the Isuzu D-Max, respectively.
If you belong to the dealer sales group of the said winning brands, this is your chance to gain more insights on how to boost your product’s selling points.
