One brand, one direction: JETOUR Auto global sales up 83.9% on the back of strong market demand, ‘Travel+’ strategy

‘Travel+’ strategy
Strengthening the pull of its world-class vehicles, JETOUR Auto has employed its innovative “Travel+” strategy, which hinges on the full travel chain needs of its target market, ensuring that the brand’s products and services are optimized for the entire spectrum of its end-users mobility lifestyles. The “Travel+” strategy makes full use of the ecology of the entire travel industry chain—combining people, vehicles, and scenarios. It involves all the internal working parts that define JETOUR Auto—the research and development, production, sales, and services—integrated into the travel destinations, travel platforms, culture, catering, and other related fields where the company operates. The strategy is simultaneously open and inclusive, embracing all the different and constantly evolving travel needs of JETOUR’s end users.

Commitment to ESG, CSR initiatives
Amidst its operational and business successes, JETOUR Auto has also kept its commitment to environmental, social, and governance (ESG) and corporate social responsibility (CSR) initiatives. In 2024, the company substantially contributed to eco-conservation, protection of endangered species, children’s education, and rural development programs worldwide, reinforcing its mission to drive positive social impact.

Vision for 2025: Innovation and market growth
Propelled by its continuous growth and successes in many corners of the globe since the beginning of operations, JETOUR Auto has set ambitious goals for 2025, primarily by strengthening the “Travel+” strategy even more. The company aims to focus on product innovation, optimize R&D and production systems, and increase global market share. The JETOUR brand will also reinforce its product roster via the launch of new models, including the JETOUR T2 i-DM and T1, thereby expanding the choices for more users and solidifying JETOUR’s position as a leader in the hybrid off-road segment.

With JETOUR, everything is a ‘+’ 
JETOUR Auto isn’t merely trying to sell vehicles. It offers completely unique and exciting mobility lifestyles. As the brand expands into more areas of the world, it will also enhance its global engagement. It will deepen its connections with global consumers by creating initiatives such as “Travel+ Sports,” “Travel+ Fashion,” and “Travel+ Music,” ultimately fostering a lifestyle-driven automotive brand.

Down the road, JETOUR as a brand seeks to unite all the unique lifestyle mobility experiences of every user into one vision: “One World, One JETOUR, One Travel.” This vision is a promise that JETOUR will shape a future, together with its global partners and end-users, where innovation and adventure go hand-in-hand with sustainability and inclusivity.

JETOUR Auto Philippines Inc. is the sole and official distributor of JETOUR vehicles and services in the country. JAPI sells the seven-seater JETOUR X70 variants in Journey, Travel, Sport, and X70 Plus, the JETOUR Dashing, Dashing Symphony, Dashing Lightning i-DM (PHEV) the JETOUR X50, the JETOUR Ice Cream Battery Electric Vehicle (EV), and the 4X4 SUV JETOUR T2 and JETOUR T2 Terminator.

For more details about JETOUR, you may visit JETOUR’s 23 authorized dealerships nationwide.