Porsche isn’t just building high-performance sports cars these days. The German luxury carmaker is likewise looking to the future. In fact, it is practically preparing for it via the Porsche Digital Lab.
As the name suggests, it is a laboratory and research entity that focuses on such things as the identification and testing of innovative solutions. To help it out, the Lab will team up with a number of technology start-ups, such as MHP, based in Ludwigsburg.
Located in Fredrichstain, Berlin, it is made up of a team from both Porsche and MHP who are hard at work finding ways to make new innovations for the future. The Porsche Digital Lab complements Porsche Digital, which sets its sights more on products and services for mobility and technology. Together, they aim to bring us cars and solutions that are sustainable, help us become more productive, and essentially make life a blast whether on the road or wherever we are.
