Rolls-Royce Shows Off More Facets of Bespoke Luxury at Geneva

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March 10, 2017

It has been said that people who acquire a Rolls-Royce aren’t just buying a car.  Thanks to its Bespoke division, the British luxury brand allows its discriminating clients to practically purchase a luxury item that is the utmost reflection of who they are, their tastes, and their desires. Each and every Rolls-Royce, after all, is tailor-made to match the owner’s personality.

To showcase this, the Home of Rolls-Royce once again brings a collection of specially crafted Bespoke models to the ongoing Geneva Motor Show. Each represents just how current and potential owners can spec their Rolls to their liking. Take the Rolls-Royce Black Badge Wraith as an example. It’s for customers who are non-conformist, who go against the tide and make their own rules. It is for a special type of client that knows exactly what they want and aren’t ashamed to go after it.

These are reflected in the uprated motor with 70Nm more torque added, complementing the already potent 623hp. The upgraded 8-speed automatic gearbox, revised drive shafts, tweaked air suspension, and other bits all give it a sporty vibe while still retaining the trademark Magic Carpet Ride.

The Black Badge treatment extends to aesthetic bits like the inverted RR-badge, the blacked-out Spirit of Ecstasy, as well as ebony bright work both inside and out. It truly is a different touch for the world’s most luxurious motor cars.

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Just like Rolls-Royce, the world of fashion is all about showing off one’s style. It’s not about gong with the trends, but of being yourself and letting the world know this by how you dress. This is clearly seen in Dawn Inspired by Fashion. This can be seen in its carefully selected Andalusian White paint scheme, complemented by three distinct canvass shades: Mugello Red, Cobalto Blue, or Mandarin. More white touches are seen on the interior’s leather seats, and lacquered dashboard. Either of the three canvass colors is likewise sewn on the hand-stitched steering wheel. Each detail comes together to create a simplified yet stunning masterpiece.

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But if these aren’t exclusive enough, the Home of Rolls-Royce is showing off for the very first time a truly one-of-a-kind Ghost that is the epitome of luxury. Commissioned by a collector, the Rolls-Royce Ghost Elegance is unique in that it is finished in paintwork made up of no less than 1,000 carefully selected diamonds. Dubbed Diamond Stardust, Rolls-Royce says that the shade glistens like no other. It is complemented by Mugello Red and Black twin coachlines and 21-inch alloys with Mugello Red pinstriping.

The interior, meanwhile, is dominated by black with a few Mugello Red touches on various parts of the elegant cabin. The entire ensemble is capped off by an uplift Sprit of Ecstasy up front to guide the way.

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Of course, these are just three facets of Rolls-Royce Bespoke luxury. Because true luxury means being able to express one’s style and calling it your own.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.