It’s been said more than once than no two Rolls-Royce motor cars are alike. Thanks to the British luxury brand’s Bespoke program, customers can specify everything from the exterior color, leather, wood, and even the name of the tree used for the veneers. But if you think that’s cool, Rolls-Royce is set to take the Bespoke experience into the future real soon.
Rolls-Royce recently collaborated with Nanyang Polytechnic (NYP) of Singapore to create a Virtual Reality experience for its discerning clientele. Known as a leader in the field of Digital Education, NYP is the first educational institution in Singapore to offer diplomas in Digital Media and Publishing.
A total of 9 groups from the School of Interactive and Digital Media (SIDM) showcased their prowess in creating a simulated reality of what customers can expect from the Bespoke Desings of Rolls-Royce. The simulation boasts interactive 360-degree views and other media that puts the client in the center of it all and makes one feel as if they were actually there.
From the nine entries that came out of the SIDM’s Diploma in Motion Graphics and Broadcast Design, and Diploma and Visual Effects programs, judges selected two of the top entries that will be utilized by Rolls-Royce to allow customers to see and feel their chosen ride even before it is created.
Rolls-Royce hopes to offer the VR experience to clients beginning this April.
