Thirteen years. In human terms, this signals the beginning of a new phase in a child’s life, when he or she reaches the age of puberty. This is the point where things change—where new possibilities abound. When it comes to automobiles, however, this is considered an eternity. It essentially spans almost two life-cycles. Yet for the folks at Rolls-Royce, it is the point where it is time to retire one of the most revered nameplates in its lineup, the Phantom VII.
While most carmakers may simply send their offerings into the automotive sunset without much thought, you need to remember that Rolls-Royce isn’t just any ordinary marque. And the Phantom isn’t simply a name in the model range. The pinnacle of luxury takes pride in the fact that the Phantom, which was first unveiled some 91 years ago in 1925, set the stage and became the “Best car in the world”.
The Rolls-Royce Phantom I was built during a time when the world expected great things from its goods—especially luxury goods. It was touted to be so advanced that the development itself was cloaked in total secrecy—even going as far as surrounding the plant with armor plating, just to escape prying eyes. And this was during a time when there were still no social media or camera phones.
Fast-forward to the era of the beginnings of the Internet and social media. A successor had to be made to a nameplate that set the standard by which all other luxury goods were measured. So when the House of Rolls-Royce, then under a new leadership, was prepping the Phantom VII, it did so in the most unlikely place—a bank. And the rest, as they say, is history.
Since its reveal in 2003, the Rolls-Royce Phantom VII once again redefined luxury. It was not just a fitting name to an exceptional motor car, it is likewise made its equally influential owners—captains of industry, world leaders, and the like—truly proud to have one in their stable of steeds.
For its swan song, the Phantom VII Final Edition has been created. This one was commissioned by a collector who seems to have a fascination for vintage ocean liners. This can be seen in things like the Powder Blue leather interior, nautical-style clocks, a Bezel featuring 24 time zones, and even the Wake-inspired lambswool carpeting.
More 1930s ocean liner inspiration is seen from the exterior’s twin coachlines that bear an ocean motif, as well as the Blue Velvet paintwork. These are complemented by pinstripe tires and a solid silver Spirit of Ecstasy. Of course, it is still underpinned by an aluminum spaceframe and a potent yet truly smooth 6.75L V12, hauling all that luxury in true style.
Yes, the Phantom VII, whether in its Final Edition, or in any Bespoke trim, is a fitting prelude to what lies ahead. It may have been the start of the Renaissance of Rolls-Royce. Yet its imminent successor, Phantom VIII, vows to continue this legacy and take the British luxury house well into the future.
