Toyota Wigo hits number 1

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April 29, 2014
Toyota Motor Philippines kicked off their first month of sales with 627 units of the Wigo and earning 27.9% share in the entry-level hatchback segment, which outpaces its competitors for the month of March.

In a statement, TMP President Michinobu Sugata expressed “We are deeply grateful for the very quick and positive response from the market towards our newly launched Wigo. This overwhelming sales performance is a testament to the trust the customers have towards Toyota’s newly launched product. We are confident that the reason why customers chose the Wigo is because of the Toyota Sure Advantage as seen in all its other line-up. Furthermore, on top of Toyota’s quality known features, the Wigo is the most affordable Toyota to date making it more appealing to the Filipino public. We are certain that this mini hatchback will continue to be well-received by people who want a car that is easy-to-own and easy-to-drive, therefore making it definitely easy to enjoy.”

About the Author

James Deakin
James Deakin is a multi-awarded automotive journalist located in Manila, Philippines. He has a weekly column in the Philippine STAR's motoring section, is a motoring corespondent for CNN Philippines and is the host of the Philippine motoring television show Drive, which airs every Sunday night at 10pm on CNN Philippines.