ABANTE, POSIBLE! Toyota Motor Philippines Welcomes Bida Ambassador Coco Martin for the Next Generation Toyota Tamaraw

Coco Martin, renowned for his lead roles in hit TV series and movies and as a director, embodies the same values that define the Toyota Tamaraw. Just like the Tamaraw, Coco has consistently proven his ability to adapt and excel, earning the admiration of millions of Filipinos across generations.

A Perfect Partnership

Coco Martin’s journey as an actor mirrors the qualities of the Toyota Tamaraw—a reliable, hardworking companion that grows and evolves with the needs of its users. As an actor, director, and pinoy icon, Coco embodies resilience, versatility, and a deep connection to the Filipino spirit, making him an ideal representative for this legendary vehicle.

“Proud na proud po ako na maging bahagi ng Toyota Motor Philippines family. Pinag-aralan po ng Toyota ang pangangailangan ng mga Pilipino. Subok sa tibay, subok sa kagwapuhan, at subok sa performance,” Coco Martin shared as he was introduced as the new Bida Ambassador. “Ngayong araw na ito, magsisimula tayong umahon nang sama-sama,” he added.

“Coco's journey with the Toyota Tamaraw is a reminder of what’s possible when passion meets purpose. We hope it inspires Filipino entrepreneurs to move forward toward excellence and fuel their dreams with creativity and innovation,” Shared Elvin Luciano, TMP Vice President for Marketing Services.

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