The Artistic Side of Automotive Architecture Shines Through in Art Fair Philippines 2018

March 1, 2018

AC Automotive taps four visual artists to showcase modern automotive architectural landscape. Shown in photo, from left, artist for KTM Pete Jimenez; artist for Isuzu Dan Raralio; Adventure Cycle Philippines, Inc. (ACPI) and KTM Asia Motorcycle Manufacturing, Inc. (KAMMI)  President and COO Dino Santos; Honda Cars Makati, Inc (HCMI) and Isuzu Automotive Dealership, Inc. (IADI) President and COO Manny Aligada; AC Industrial Technology Holdings, Inc. (AC Industrials) President and CEO Arthur Tan;  artist for Volkswagen Art Lozano; and, artist for Honda Reg Yuson.

While automotive design is often meant to benefit function more than form (especially as of late), there are times when inspiration kicks in and the beauty shines through. It is this artistic talent that AC Automotive hopes to tap as it holds Art Fair Philippines 2018 from March 1-4, 2018 at The Link, Ayala Center in Makati City.

The four-day event will showcase the talents of four renowned artists who will each represent the four brands under the AC Industrials member group. Reg Yuson for Honda, Dan Raralio for Isuzu, Art Lozano for Volkswagen, and Pete Jimenez for KTM embark on a journey that hopes to rediscover automotive architecture via works that will pinpoint the “melding point” between machine, science, art, technology, and humanity.

Ayala Corporation Chairman and CEO Jaime Augusto Zobel de Ayala (6th from right) and AC Industrials President and CEO Arthur Tan (5thfrom left)  pose with Art Fair co-founder Lisa Periquet (6th from left) together with the four artists and AC Automotive associates.

 Honda artwork with artist Reg Yuson (right) and HCMI and IADI President and COO Manny Aligada.

Sculptor Reg Yuson, for instance, depics Honda as the toy for speed junkies and enthusiasts. This is seen in his Fear of Desire masterpiece—a full-scale toy model set in a box. It uses the aggressive front end of the all-new Honda Civic, which hopes to show the ageless yet still playful side of the brand.

Artist Dan Raralio with Isuzu artworks.

The Isuzu brand is showcased in painter-sculptor Dan Raralio’s Abstract out of Concrete. He uses various Isuzu truck parts set in concrete blocks. This represents transition from figurative to abstract, classical to modern, and the like.


Volkswagen artwork with  artist Art Lozano (right) and AC Industrials President and CEO Arthur Tan

Art Lozano, meanwhile, puts his love for the Volkswagen Beetle on canvass via Urban Progress. This one uses actual parts from Volkswagen vehicles, such as a VW Beetle hood, to depict “industrious love being born”.

KTM artwork with artist Pete Jimenez (left) and ACPI and KAMMIPresident and COO Dino Santos.

And of course, the love for bikes is shown in Pete Jimenez’s Racing Heart, a sculpture of a KTM Big Bike’s Orange frame being shaped into a heart—with motorcycle parts inside it. Yes, this is how he interprets love for this type of transport.

The public can likewise view these works of automotive art during the timed schedules that run from 10am to 1:30pm, 2pm to 5pm, and 5pm to 9pm.

The panoramic view of AC Automotive exhibit area with artworks for Honda, Isuzu, Volkswagen and KTM.

About the Author

Mr. Gerard Jude Castillo
Gerard has been a self-confessed car nut ever since he was a little boy. As a grown-up, he indulges in his passion by collecting toy cars (which he started since childhood) and reading up on the latest cars out there.  As Associate Editor, he will ensure that you get your fill of the latest cars in the market, as well as a load of automotive features.