In a similar fashion to 2018, the year 2019 was likewise a hill climb for the local auto industry and its peripheral sectors. But this didn’t stop Caltex Philippines from keeping its pace strong.
According to its official marketer Chevron Philippines, Inc. (CPI), the oil giant boasted a portfolio of achievements in the previous year, most prominent of which was its successful opening of 30 new service stations to widen its reach. Some of these new locations include Osmena Highway, San Andres, Manila, and along Dinalupihan Road, Porac, Pampanga.
Aside from the continued growth of its retail network, 2019 saw Caltex forge strategic team-ups with leading companies such as LICA Auto Group, AC Motors, and Lalamove to bring clean, safe and quality fuels to more customers. The team-ups allow the customers, employees, and contractors of these partners to earn big fuel savings through their Caltex SavePlus card.
Another highlight was its record-breaking feat in July. Using its quality fuel with Techron technology, Caltex was able to push a 28-year old car to set an official Guinness Book world-record of fastest 1,000 meter ascent up Thailand’s Doi Chang Mountain, in under 7 minutes.
Next, Caltex Philippines also introduced its newest brand ambassador in the form of Dingdong Dantes, one of the country’s talented actors. According to Caltex, Dantes represents the brand’s personality of being positive, friendly, genuine and encourages people to enjoy the journey of whatever they are doing and wherever they are going.
“I am very glad that we are able to pull off 2019 with success. Our achievements are the product of what our hard-working employees have delivered. These accomplishments fuel us to strive more and provide our customers the vehicle support they need. We open 2020 with more desire to make one’s journey a wonderful ride,” says CPI Country Chairman, Louie Zhang.
And to cap things off, Caltex Philippines became the first fuel brand in the country to comply with the government’s initiative to deter oil smuggling.
In the light of all its success despite the economic challenges ove the past two years, Caltex Philippines in looking to stay on top of its game in 2020. This includes opening more service stations nationwide and a number of goodies in the pipeline to further improve its service.
