Chevrolet Philippines achieved remarkable sales growth in 2024, propelled by its dynamic sales and after-sales initiatives, along with engaging roadshows held nationwide.
Overall, 2024 sales grew by 112% compared to 2023, led by the All-New Captiva, launched in October 2024, the Tracker, and the Camaro.
While close-to 100% of the said period’s technical concerns and warranty approvals were efficiently resolved by the Chevrolet dealership network.
HARI Vice Chair, President, and CEO Maria Fe Perez-Agudo credited this success to the unwavering commitment and collaboration of the HARI team and its valued stakeholders.
“When we welcomed Chevrolet to our portfolio of global brands, we pledged to deliver the exceptional service that embodies the Bowtie Brand. Our impressive performance in 2024 would not have been possible without the hard work, dedication, and capability of team HARI, our growing dealership network, and key stakeholders. Together, we continue to explore how to uplift the quality of every customer journey and look forward to move our brand towards new frontiers of excellence and innovation,” she affirmed.
In August 2024, Chevrolet CamSur opened its doors to the Bicol community, marking a milestone in the brand’s presence in the region. Continuing its expansion in Metro Manila, Chevrolet Makati unveiled its newly upgraded facilities on February 12, 2025, showcasing a design aligned with Chevrolet’s global service-oriented standards. Just weeks later, on February 24, 2025, Chevrolet Las Piñas made history as the first automotive dealership to open in the vibrant suburban Daang Hari lifestyle hub.
Recognizing the importance of After Sales services in fostering customer loyalty, HARI launched the Chevrolet Road Safety National Service Caravan which ran from October to December 2024. This nationwide campaign offered Chevrolet owners a comprehensive service package, including free 64-point checkups, 20% discounts on Preventive Maintenance Services (PMS), and roadside assistance, ensuring their vehicles remain road-ready and finely tuned for peak performance. During the indicated period, the National Service Caravan provided comprehensive PMS to close-to a thousand Chevrolet units.
Ms. Agudo also announced the launch of new Chevrolet models this year, including the brand’s latest electric vehicle (EV) offerings, underscoring the company’s dedication to quality, innovation, and precision while catering to diverse customer preferences and budgets. “Chevrolet is synonymous with inspiring design, intrinsic value, and exceptional performance. We are committed to sustaining this tradition of excellence for current and future customers.”
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