A DOUBLE CELEBRATION AS SUBARU SHIFTS INTO HIGH GEAR WITH NEW ALABANG BRANCH AND EXCLUSIVE MEDIA PREVIEW OF THE NEW SUBARU OUTBACK TURBO

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April 12, 2024

New Purpose-built Facility Strengthens Bonds Between Subaru and Alabang Community Through Shared Passion for Automotive Excellence

Manila, Philippines, April 2, 2024 – Motor Image Pilipinas Inc. (MIP), the exclusive distributor of Subaru vehicles in the Philippines, is set to enhance its presence south of Metro Manila with the grand opening of its newest branch, Motor Image Alabang.

Strategically located at CTP Asean Tower in the heart of Filinvest City Central Business District, Alabang, the state-of-the-art facility aims to provide customers with convenient access to the latest Subaru models, and exceptional after-sales services.

“Subaru has been a part of the Alabang community for many years, and we are proud to have built strong relationships with our customers here. As the exclusive distributor, Motor Image Pilipinas, we're excited to take our commitment to the next level. The opening of Motor Image Alabang represents our commitment to making our brand more accessible and prominent than ever before to our customers residing and working in the area. Together, we strive to deliver quality, safety, and confidence, ensuring that more Filipinos can embrace the full Subaru experience,” said Deputy Chairman and Managing Director of Tan Chong International Limited, Mr. Glenn Tan.

The expansive showroom boasts a sleek six car display area, showcasing the latest Subaru models in a modern and inviting setting. Customers can also enjoy private transaction areas and a well-appointed lounge, designed to provide a comfortable and engaging environment for visitors.

The showroom will serve as a receiving location for Subaru vehicles scheduled for servicing at the nearby satellite workshop facility, ensuring a seamless and convenient experience for customers.

In addition to the impressive showroom, Motor Image Alabang offers a wide range of quality products, genuine parts, and accessories. This newest branch is staffed by a team of highly-skilled and dedicated sales and after-sales professionals, committed to delivering the best possible Subaru experience for all customers.

With the opening of Motor Image Alabang, MIP underscores its commitment to delivering outstanding products and services to its esteemed customers in the Southern region. Catering to career-driven individuals with a penchant for vibrant lifestyles and outdoor pursuits, Motor Image Alabang marks a new milestone to further solidify Subaru's position as a leading automotive brand in the Philippines.

An exclusive preview was held to showcase the new Subaru Outback 2.4XT Touring Eyesight to friends from the media. The event marked a double celebration, as the Subaru Outback Turbo was also debuted at the 2024 Manila International Auto Show (MIAS).

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Paolo Lesaca