Ford PH makes its first ever digital car launch, features the new 2020 Everest Sport

May 22, 2020

Following the Modified Enhanced Community Quarantine imposed by the government to mitigate the spread of the Corona Virus Disease 2019 or COVID-19, Ford Philippines has made history for itself in the local auto industry.

It successfully held an online video press conference to launch the new Everest Sport, its first ever attempt at mounting a major event in digital format. The new Ford Everest Sport, which is slated for the 2020 model year, is Ford Philippines’ most badass-looking variant of its hot-selling 7-seat midsize SUV, catering to those who live life on the edge in style.

According to Ford Philippines’ Managing Director, PK Umashankar, the Everest Sport “supports the Everest’s position as one of the safest and most capable SUVs in the market today.” This bold claim holds true with what the SUV has in store.

Firstly, it moves with a turbocharged 2.0L diesel motor that makes 178 hp and pulls with 420 Nm of torque. This engine is managed by the driver using a 10-speed automatic gearbox. Yes, that’s quite a handful of gears to row with, but the basic premise of having such an abundant number of gears may be attributed to the brand’s pursuit of improving overall efficiency and minimizing engine stress.

Further back is a 7-seat cabin with goodies for those looking for a more engaging journey, on or off the road. Headlining these is a more stylized interior layout featuring blue accent stitching on the steering wheel, center console, and door trims.

The seats also come standard with leather upholstery and an 8-way power control feature for the driver’s seat. For entertainment and connectivity, it is equipped with an 8-inch LCD Touchscreen, Sync 3 with Apple Carplay and Android Auto Connectivity, two USB ports, and ten speakers.

The Everest Sport also boasts convenience and safety features such as Cruise Control, Electronic Power Assist Steering (EPAS), Rear View Camera, Rear Parking Sensors, and Electronic Stability Control with Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), and Roll Stability Control. Adding to all these are seven airbags including side, curtain, and driver knee airbags.

All these features, and the peppy diesel power train, are wrapped in a body that’s styled to project a meaner look. It’s got blacked-out accents up front, on the sides, and in back. The grille also has a redesigned meshing, while an EVEREST badge highlights the hood. In profile, the SUV features blacked-out 20-inch alloy wheels, and in hack resides a SPORT badge on the tailgate to complete the look.

It comes in four (4) colors: Absolute Black, Aluminum Metallic, Arctic White, and Deep Crystal Blue, a new color variant available to the Ford Everest and is exclusive to the new Everest Sport.

The new Everest Sport is available at a starting retail price of P1,868,000 and will be available in all Ford dealerships nationwide starting May 22, 2020. Customers who will reserve the new Everest Sport on or before May 31, 2020 will get a free 3-year scheduled service plan.

More exciting news from the online launch

Ford also introduced new feature upgrades to its Everest Titanium series to make the driving experience safer and more convenient for its customers. The Everest 2.0L Bi-Turbo Titanium+ 4x4 AT and Everest 2.0L Turbo Titanium 4x2 AT now come with LED projector headlamps, with the addition of high-mount USB feature for the 4x4 variant with no price increase.

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.