We now live in an age of digital connectivity. Everything is interconnected and uses digital technology to give consumers a richer experience—even before they get their hands on the actual product or avail of the service. Hyundai Asia Resources Inc takes full advantage of this as it recently unveiled the very fist Hyundai City Store at SM City Cebu.
The 80sq.m. digital store is the first of its kind in the country, taking after the City Store that was first launched in 2016. The user experience begins with customers being greeted by a LED Media Wall that gives them a hint of what to expect upon embarking on their vehicle buying experience. The Reception Zone is where courteous and well-trained staff will assist them as they go about purchasing their new Hyundai vehicle.
Once they get comfortable, they can then proceed to learn more about their preferred vehicle at the Customer Lounge and Consulting Zone. They can likewise check out the actual vehicle at the Car Display Zone. While you may say that this is also offered in traditional dealerships, what sets this place apart are the host of digital technologies that provide an even richer vehicle purchase experience.
For instance, there is a Touchable Closet Zone that allows one to see swatches and features of various vehicles—even if they’re not on display. Then there is the Car Configurator Zone that lets clients choose the various options, price packages, and other details that suit their needs and budget. Sales representatives can even show them stock and inventory availability in real-time to give them an idea of how long they would have to wait til they take delivery of their new Hyundai. And even payments are facilitated at the City Store to make buying a new car safer and more convenient.
Experience the new way of car shopping at the Hyundai City Store at the SM City Cebu today.
