Hyundai Asia Resources, Inc. (HARI), the exclusive distributor of Hyundai vehicles in the Philippines, is happy to announce that it breezed through April 2019 with an overall sales record amounting to 2,795 units, a stellar 17.4% growth vs. the same month in 2018. In addition, the brand’s year-to-date (January to April 2019) sales also grew by 13.5% or a total of 12,744 units sold at the end of April this year.
This is largely due to the popularity of its latest models available in the local market today. These include the Reina sedan, Kona crossover, and H-100 light duty truck.
The Reina continues to be HARI’s main sales driver, with a year-to-date sales record of 7,016 units. HARI sees this as a major breakthrough, considering the financial and business challenges the local auto industry faced last year. In relation to that, the Reina’s year-on-year (April 2018 to April 2019) sales have increased by 0.4% or 1,612 units sold by the end of last month.
Of HARI’s light-commercial vehicle sales, it continues to make significant strides as it grew by 65.3% to 5,396 units sold versus the same period last year. Contributing to this feat are the strong demand for the Kona and the H-100 models. Lastly, Hyundai’s Commercial Vehicle or CV segment is aggressively expanding as reflected in its 124.3% year-to-date growth. In April 2019, CV sales grew by 158.3%.
With these achievements in mind, HARI is poised to improve even more on its business this year. In fact, it has a few good projects in the pipeline. One such project in the works is its aim to establish more Hyundai City Stores – a pioneering initiative to widen its reach in high-density urban locations that do not have space for a traditional dealership. City Stores provide customers with a convenient, innovative, and personalized retail experience enhanced by digital technology.
“Coming from a challenging year, we are delighted to report three straight months of robust growth underpinned by strong sales of our core products, customer experience solutions, and strategic initiatives in place that are now bearing fruit. We have several projects in the pipeline that will further strengthen our existing business while giving us flexibility as we explore new revenue streams,” - HARI President and CEO Ma. Fe Perez-Agudo.
