Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recently held a groundbreaking ceremony for its soon-to-rise dealership in Marikina.
To be handled by the Shaw Automotive Resources, Inc. (SARI), this new dealership will be built along Sumulong Highway in Marikina City. It also stands as the brand’s 2nd infrastructure to adapt the New Dealership Experience (NDE) concept, with Hyundai Cainta being the first.
In a nutshell, HARI’s NDE concept is its way of elevating customer service to a higher level. It presents a modern, contemporary exterior and interior design that adheres to Hyundai’s Global Dealership Space Identity or GDSI. Along with this fresh and inviting design is a well-trained team of customer service and after-sales personnel, seamless connectivity, and best green practices on day-to-day operations.
“We see the opportunity to further mobilize people in Marikina City, as it is a major gateway from Metro Manila to Rizal, and considered one of the richest cities in the Metro. We are optimistic that Hyundai Marikina will continue to bring in jobs, and provide the motoring needs of the community,” said SARI President Felix Limcaoco III.
