Isuzu Philippines Corporation (IPC) captivated audiences at the opening of the 2025 Manila International Auto Show (MIAS) with a bold and invigorated display, marking the public debut of the much-anticipated 2025 Isuzu mu-X. Held at the World Trade Center in Pasay City, the Isuzu Pavilion served as a platform not only to launch new innovations but to redefine the brand's image and deepen its connection with the Filipino market.
This year’s MIAS exhibit saw IPC stepping beyond tradition with a showcase that emphasized bold design, cutting-edge technology, and the enduring strength of Isuzu’s commercial vehicle legacy. The refreshed branding and presentation resonated with both loyal Isuzu customers and new audiences, demonstrating IPC’s commitment to evolving with the times while maintaining the core values of durability, reliability, and performance.