Isuzu Tagum is now in the works, expected to be business-ready by early 2020

August 1, 2019

Known for its rich agricultural resources and its strategic location that bridges all major municipalities in Davao Del Norte, Tagum City relies heavily on land transportation to move its economy forward.

In this light, Isuzu Philippines Corporation (IPC), the official distributor of Isuzu vehicles in the country, recently held a groundbreaking ceremony. The said event serves as the start of the construction of Isuzu Tagum, which is expected to be completed in Q1 of 2020.

As per IPC’s careful market study and planning, Isuzu Tagum will soon rise on a location right in the middle of 3 major thoroughfares in Davao Del Norte. These are the Philippine-Japan Friendship Highway, Davao-Mati-Agusan Road, and the Davao-Bukidnon Road, all of which connects the city to other major destinations in the region and for the rest of Mindanao.

When completed and fully operational, Isuzu Tagum would sit on an 11,000 sqm lot area that houses not only an enormous sales and display area, but also a service center good for 8 commercial vehicles.

“The construction of this new dealership demonstrates our dedication and commitment to create tailored transport solutions that make the greatest difference to individuals and businesses in the Philippines,” said IPC President Hajime Koso.


There’s no concrete document in history as to where and when the first ever groundbreaking ceremony was held. However according to centuries old tradition, its purpose is to bring good luck, peace, and prosperity to whatever structure will be built upon the land.

The process of groundbreaking begins by digging a narrow, cylindrical hole on the land to which the structure will be constructed. The said hole would be around 4 to 6 feet deep. A sort of water-tight “time capsule” made of durable PVC material will be placed in the hole and buried.

In the capsule are many kinds of memorabilia that mark the exact date of the groundbreaking, the most common items of which are newspapers, marked calendars, and legit copies of documents. The capsule would also include a certified true copy of the blueprint of the structure to be built.

Aside from its symbolism, the capsule would also serve as assurance, meaning in case of need, the owners of the structure can always dig it up to retrieve documents and blueprints, mostly for legal purposes.

About the Author

Randolph de Leon
Randy is a person with disability (PWD), a partially-blinded person with only his left eye functioning. Since childhood, the automobile has always been his passion, and is able to express it through photography and most recently, through writing as well. Outside the motoring beat, Randy spends time manning the media aspect of his business which he co-founded with his sister/college classmate. It's called Dragonlight Wellness and Solutions, a multi-business venture centering on improving peoples' lives through earning.