The World’s First Super Sport Utility Vehicle—this is how Lamborghini describes its eagerly-awaited Urus. Yes, the Italian supercar maker has finally signaled its long-anticipated entry into the fiercely-fought luxury SUV arena.
While the tagline is admittedly marketing fluff, it must be noted that Lambo does back it up with the right look and specs to match. The design, for instance, is unmistakably Lamborghini with the trademark front end, muscular fenders, and sleek overall profile. It actually takes a few pages from the original design study first seen in 2012.
Even the interior is typical Lambo, with cues like the flat-bottom steering wheel and red starter button. These racy details are matched by the digital instrument cluster, a slick-looking shift knob, and a drive mode selector. The last piece is interesting in that it allows the driver to play around with settings like Strada, Sport, Corsa, Sabbia or Sand, Terra or Off-Road, and Neve or Snow.
