It may be the preferred ride of many a Grab driver. Yet this doesn’t mean the practical Mitsubishi Mirage G4 isn’t a stylish ride. On the contrary, the clean lines are what give it that upscale vibe that belie its economy car pricetag.
While this may sound like marketing fluff, this is the message the Mitsubishi Motors Philippines Corporation wants to convey as it rolls out the latest marketing campign for its little four-door subcompact. To make things more interesting, MMPC has even enlisted the help of young actress Liza Soberano as the brand’s official product endorser.
The gorgeous star of Dolce Amore and other hit series and movies, MMPC says, personifies what the Mirage G4 stands for. Just like the car, Liza has been recognized as one of the most beautiful faces in the industry today. Moreover, her fun-loving character reflects the equally easy to live with nature of the G4, thus the tagline Be Practical. You could say that the two are a perfect match.
Whether or not Liza will be able to increase sales for the best-selling Mitsubishi sedan remains to be seen. But for now, MMPC gives us the latest suggested retail prices for the Mirage G4:
- Miage G4 GLX MT: P666,000
- Miage G4 GLX CVT: P717,000
- Mirage G4 GLS CVT: P769,000
