On August 10, 2012, the distributor company for Mazda vehicles and parts, Bermaz Auto Philippines Inc, was incorporated. The rest, they say, is history.
In the decade that followed, BAP brought in Mazda’s diverse line-up of stylish and award-winning vehicles: the Mazda2, Mazda3, Mazda6, CX-3, CX-30, CX-5, CX-8, CX-9, MX-5, and BT-50. Imbued with the head-turning KODO design language, premium Japanese craftsmanship, and fuel-efficient Skyactiv Technology, it has helped Mazda carve in-roads in the Philippine market.
Beyond just offering high-quality products to Filipino customers, Mazda Philippines revolutionized aftersales service by introducing the country’s first all-inclusive ownership program—Yojin3 in 2013. This bundled a 3-year warranty and 3-year roadside assistance with 3-year free periodic maintenance service. In 2020, this was extended to a 5-year free service plan.
These aftersales initiatives helped Mazda rank first in the J.D. Power Customer Service Index (CSI) in 2016 and 2019. This level of customer care can now be experienced through one of Mazda’s 16 3S dealerships nationwide: Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Iloilo, Mazda Negros, Mazda Cagayan De Oro, and Mazda Davao.
Aside from giving great products and high level of customer service, Mazda Philippines also nurtured a close relationship with several Mazda car clubs, fostering a feeling not just of camaraderie, but of family as well.