Most off-road capable SUV: New Jeep Wrangler Rubicon makes official Philippine debut

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September 5, 2024

Manila Philippines, August 30, 2024 The New Jeep® Wrangler Rubicon officially lands on Philippine shores today, through Inchcape Philippines, distributor of Chrysler, Dodge, Jeep, and RAM Trucks in the Philippines, under its IC Automotive Inc. operations. 

The New Jeep Wrangler Rubicon, hailed as the most off-road capable and recognized SUV in the world, builds on its legendary history with an unmatched combination of off-road capability, authentic Jeep design, open-air freedom, advanced powertrains, superior on- and off-road dynamics, and a host of innovative safety and advanced technology features.

The latest evolution of the iconic SUV stays true to the Wrangler formula and delivers the freedom to go anywhere and do anything. It wears a more commanding signature seven-slot Jeep grille, new infotainment system, bigger tires, upgraded off-road features, luxurious & premium seats, and enhanced top-notch safety features. These prove that the New Jeep Wrangler Rubicon is not a daily-driver that can go off-roading, but an off-roader that you can use as a daily-driver.

ICONIC AND SUPERIOR JEEP EXTERIOR DESIGN

With its legendary road presence, the New Rubicon houses an imposing new signature seven-slot Jeep grille. Upfront, the model is now fully illuminated with LED Daytime Running Lamps, Automatic Headlamps, and Headlamp Off Time Delay, LED Front Fog Lamps, and LED Premium Reflector Headlamps. 

On both sides, the model sports the classic and distinctive Wrangler design with its Rubicon Hood Decal, Red and Grey Jeep Badge, Wrangler Decal, and Trail Rated® badge. Power Heated Mirrors are also exclusive on the Rubicon, while LED Tail Lamps and Full-Size Spare Tire are at the rear part of the vehicle.

On top of the New Wrangler Rubicon is its Integrated Windshield Antenna, Corning Gorilla Glass Windshield and Black 3-Piece Hard Top that may be removed to experience the Jeep brand’s signature open-air freedom for the most thrilling off-roading.

POWERFUL ENGINE AND TRANSMISSION

Propelling the Jeep experience forward, the New Wrangler Rubicon is powered by a high performing 2.0-liter turbocharged inline four-cylinder engine, mated with an eight-speed automatic transmission that produces an impressive maximum power of 268HP @ 5,250RPM and 400NM @ 3,000RPM torque. All these, ensuring exceptional responsiveness and performance.

LEGENDARY GO-ANYWHERE 4X4 CAPABILITY

Produced with more than eight decades of 4x4 engineering experience, the New Jeep Wrangler is taking the Wrangler capability game to new heights. As a pioneer in the off-roading segment, the model is fully loaded with 4x4 features and heavy duty components such as the new 4:1 Rock-Trac HD Full Time 4WD System, first and increased Dana M220 Wide Full Floating Rear Axle, Dana M210 Wide Heavy Duty Tube Front Axle, E-Locker Front and Rear Axle, 4.10 Rear Axle Ratio, Front Disconnecting Stabilizer Bar, Performance Suspension, High Clearance Fender Flares, Rock Protection Sill Rails, Skid Plates, Aux Switches, Integrated Off-Road Camera, with Integrated Washer, and Front and Rear Tow Hooks.

Instantly ready to go off-roading upon freshly driving out of the showroom, this mighty model sits on a 17-inch black aluminum wheels, wrapped in 285/70 33-inch all-terrain tires.

TRAIL RATED® 

All Jeep Wranglers are awarded with the Trail Rated® badge, thoroughly tested for their ability to maneuver well on trails with obstacles and rough terrain. The New Jeep Wrangler Rubicon is meticulously designed to excel in the five (5) following 4x4 key areas:

  • Water Fording – traverse bodies of water that other vehicles may not dare attempt. Electrical connections and body openings are sealed, and the air intake is positioned higher to protect your vehicle when driving through overflowing creeks, streams and deceivingly deep rainstorm puddles. Thus, the Rubicon was strategically developed to reach up to 34-inches water fording capacity.
  • Ground Clearance – High ground clearance provides you plenty of room between the underside of your vehicle and the terrain, allowing you to drive over rocks and logs without underbody damage. The approach angle, breakover angle and departure angle are all maximized, giving you more options to go over when going around isn’t possible.
  • Articulation – The best adventures usually take place on the roughest terrain, but good articulation doesn’t just come in handy when off-roading. Areas with heavy construction or deep potholes require maximum suspension flexibility. Higher levels of articulation help your wheels remain stable and engaged when one or more tires are off the ground.
  • Maneuverability – Swiftly dodge obstacles on the trail, veer around narrow gaps and safely navigate the gauntlet of everyday adventure. Thanks to precision steering and optimized wheelbases, your Jeep Brand Trail Rated® 4x4 vehicle can handle tight trail switchbacks and intense situations on the road.
  • Traction – Designed to handle some of the harshest, most unpredictable driving conditions and the toughest terrain on earth, the Jeep Wrangler is engineered to handle it all.

PREMIUM AND COMFORTABLE INTERIOR

Opening its doors, the New Wrangler Rubicon presents a sophisticated and highly functional interior. As opposed to the usual 4x4 vehicles, the Rubicon boats a refined and comfortable cabin, ready to entertain its passengers through their daily or off-road adventures. 

Step inside the Rubicon and be welcomed with its new and plush overall leather upholstery, featuring Nappa Leather Seats, combined with a remarkable new 12-way Power Adjust Driver and Passenger Front Seats. 

As one of the major changing points in the New Rubicon, the model now sports the new 12.3-inch touchscreen – the most advanced and largest display ever offered on Wrangler – houses the fifth-generation award-winning Uconnect 5 system that sits prominently atop the center stack.

Uconnect 5 delivers operating speeds that are five times faster when compared to the previous generation.

The New Rubicon’s Uconnect 5 system offers more features for unmatched ease of use. The suite of system highlights includes:

  • 12.3-inch digital touchscreen (NEW)
  • Wireless Apple CarPlay and Wired Google Android Auto
  • GPS Navigation
  • Off-Road Info Pages
  • Five user profiles plus a valet mode – customizable music preferences, apps and climate comfort levels (NEW)
  • Fully customizable home screen for quick access to frequently used features and one-touch operation (NEW)
  • Bluetooth Handsfree Phone and Audio that allow you to connect 2 phones

Mated to the model’s infotainment system is the 9-speaker Alpine Sound System, allowing passengers to further enjoy their road trips, may it be to off-road trails or daily city drives.

Furthermore, this well-loved model is equipped to keep vehicle occupants connected while on the go. Functionality is enhanced for front-row passengers with standard USB Type C ports that allow devices to charge up to four times faster. Standard 12-volt accessory outlets are also found in the center console and cargo area of the new Wrangler. 

From the driver’s perspective, a functional driving experience is offered with the model’s 7-inch TFT Color Display Driver’s Cluster. It also offers optimized comfort and convenience with its Mounted Audio Controls, enabling the driver to adjust the audio volume or move on to the next song on his playlist while controlling the steering wheel. 

On top of these, the Remote Start System is available to allow the driver to start the engine with just a press of a button from the key fob.

ADVANCED SAFETY FEATURES

The New Jeep Wrangler Rubicon features more than 85 available active and passive state-of-the-art safety and security features. Some of these are first- and second-row side curtain airbags, which complement standard driver and passenger front airbags and front seat-mounted driver and passenger side airbags. 

Additionally, the Rubicon also features various driver-assistive components such as: Adaptive Cruise Control w/ Stop, Selec-Speed Control, Advanced Brake Assist, Electronic Roll Mitigation, Anti-Lock 4-Wheel FNC Disc HD Brakes, Electronic Stability Control, Full Speed Forward Collision Warning Plus, Hill Start Assist, Traction Control, Trailer Sway Damping, Blind Spot Monitoring, ParkSense Rear Park Assist System, and ParkView Rear Back-Up Camera.

COLORS, PRICING, AND AVAILABILITY

The New Jeep Wrangler Rubicon is available in nine (9) eye-catching exterior colors, including: Bright White, Black, Sarge Green, Granite Crystal, Earl Grey, Anvil, Silver Zynith, Firecracker Red, and Hydro Blue.

The New Jeep Wrangler 4-Door Rubicon is available at the suggested retail price of PhP 5,780,000, while the 2-Door Rubicon retails at. PhP 5,590,000. This iconic model is available at any of the five (5) Jeep dealerships namely: Alabang, Cebu, Clark, Greenhills, and San Fernando.

About Inchcape Philippines

Inchcape Philippines, a joint venture by Inchcape and CATS Group of Companies, combines in-market expertise with unique technology, advanced data analytics, and customer-centered innovation to provide excellent customer experiences. It also delivers distribution excellence, accelerating performance of our mobility company partners: Mercedes-Benz, Chrysler, Dodge, Jeep and Ram, Jaguar and Land Rover, and Changan Auto, including dealerships for Mazda, Harley-Davidson Motorcycles, and Daimler Commercial Vehicles. Guided by its approach to being a responsible business, Inchcape Philippines pursues its ambition to power better mobility in the country by driving what matters—Planet, People, Places, and Practices. 

Inchcape Philippines operates across 5 locations in 4 major cities: Mindanao Ave (Quezon City), Greenhills (San Juan City), Pasig City, and Bonifacio Global City (Taguig City), and has 450 employees across its distribution and retail operations. It is also locally recognised as a Great Place To Work® in 2024, for its commitment to fostering a positive and fulfilling workplace, where colleagues are enabled to work better together in creating great experiences for its People, partners, and customers.

Inchcape Philippines is part of the Inchcape South Asia & Pacific cluster in APAC, alongside the growth markets of Brunei, Guam, Saipan and Thailand.

Jeep Brand

Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence.

Follow Jeep Philippines:
Website:
https://www.jeep.com.ph/en
Facebook: https://www.facebook.com/jeepPH
Instagram: https://www.instagram.com/jeepph/

About the Author

Paolo Lesaca